Madha Nagar, Kundrathur,Chennai-69.
Mon-Fri 9:00A.M. - 5:00P.M.
The Department of Management Studies affiliated to the Anna University as a stand alone programme and is functioning in the premises of Madha Engineering College and is a part of Madha Group of Academic Institutions. It is founded on a strong base of core values, holistic perspective and service to the society.
The MBA Programme is the two year, full time MBA degree, approved by the AICTE and Accredited by NBA.
MBA programme curriculum is designed to prepare the post graduate students
1. To have a thorough understanding of the core aspects of the business.
2. To provide the learners with the management tools to identify, analyze and create business
opportunities as well as solve business problems.
3. To prepare them to have a holistic approach towards management functions.
4. To inspire and make them practice ethical standards in business.
On successful completion of the programme,
1. Ability to apply the business acumen gained in practice.
2. Ability to understand and solve managerial issues.
3. Ability to communicate and negotiate effectively, to achieve organizational and
individual goals.
4. Ability to understand one’s own ability to set achievable targets and complete them.
5. Ability to fulfill social outreach
6. Ability to take up challenging assignments
| Semester | Course Code | Course Title | Course Outcome |
|---|---|---|---|
| I | BA4101 | Statistics for Management | •To facilitate objective solutions in business decision making. •To understand and solve business problems. •To apply statistical techniques to data sets, and correctly interpret the results. •To develop skill-set that is in demand in both the research and business environments. •To enable the students to apply the statistical techniques in a work setting. |
| I | BA4102 | Management Concepts and Organizational Behavior | •Understanding of various management concepts and skills required in the business world •In-depth knowledge of various functions of management in a real time management context •Understanding of the complexities associated with management of individual behavior in the organizations •Develop the skillset to have manage group behaviour in Organizations •Insights about the current trends in managing organizational behaviour |
| I | BA4103 | Managerial Economics | •To introduce the concepts of scarcity and efficiency •To explain principles of microeconomics relevant to managing an organization •To describe principles of macroeconomics •To have the understanding of economic environment of business. •To study about the policies that regulate economic variables |
| I | BA4104 | Accounting for Decision Making | •A thorough grounding of financial accounting concepts •Preparation of financial statement analysis •Understand the management and cost accounting techniques •Apply the management and cost accounting techniques for decision making •Assess the accountancy standards of practices in India |
| I | BA4105 | Legal Aspects of Business | •Understand the fundamental legal principles in developing various contracts and commercial laws in the business world •Identify the common forms of business associations and elements of Corporate Governance • Develop insights regarding the laws related to industrial environment •Ability to understand the fundamentals of corporate tax and GST •Understand the role of consumer rights and cyber laws in the modern business environment |
| I | BA4106 | Information Management | •Learn the basics of data and information system •Understand the system development methodologies •Understand database management system and its types •Learn the various technologies in information system and its security. •Gains knowledge on effective applications of information systems in business |
| I | BA4032 | Entrepreneurship Development | •The learners will gain entrepreneurial competence to run the business efficiently •The learners are able to undertake businesses in the entrepreneurial environment •The learners are capable of preparing business plans and undertake feasible projects •The learners are efficient in launching and develop their business ventures successfully •The learners shall monitor the business effectively towards growth and development.. |
| I | BA4111 | Indian ethos (Seminar) | •The learners are able to apply the basic concepts of Indian ethos and value systems at work •The learners can handle issues of business ethics and offer solutions in ethical perspectives •The learners are professionally efficient and skilful in value systems and culture •The learners are capable in ethically manage business towards well being of the society. •The learners can be socially effective in undertaking business responsibilities. |
| I | BA4112 | Business Communication (Laboratory) | •Develop good managerial communication skills •Ability to excel in different forms of written communication required in a business context •Develop good presentation skills •In-depth understanding of interview skills •Ability to prepare Business reports |
| II | BA4201 | Quantitative Techniques for Decision Making | •Linear programming in product mix decisions •Transportation and assignment in logistics and job allocation scenarios •Game theory and heuristics of decision making in real time decisions •Inventory management and replacement models in manufacturing context •Queuing and simulation in real time scenario optimisation |
| II | BA4202 | Financial Management | •Identify the concepts of financial decision of an organisation •Recognize the time value of money •Learn the capital budgeting and cost of capital techniques •Understand how to decide the decision of capital structure and distribution of dividend •Assess the short-term and long-term sources of finance |
| II | BA4203 | Human Resource Management | •Students would have gained knowledge on the various aspects of HRM •Students will gain knowledge needed for success as a human resources professional. •Students will develop the skills needed for a successful HR manager •Students would be prepared to implement the concepts learned in the workplace •Students would be aware of the emerging concepts in the field of HRM |
| II | BA4204 | Operations Management | •Understanding of the evolution of operations management practices and world class manufacturing processes •Knowledge about capacity planning, strategic sourcing and procurement in organizations •Enhances the understanding of product development and design process •Ability to forecast demand and overcome bottlenecks •Provides insight to Quality management tools and practices. |
| II | BA4205 | Business Research Methods | •Students will understand and appreciate scientific inquiry •Students would know to write research proposals •The students would be able to undertake a systematic outlook towards business situations for the purpose of objective decision making, and the method of conducting scientific inquiry to solve organizational problems •Students would be able to analyze data and find solutions to the problems •Students could prepare research reports |
| II | BA4206 | Business Analytics | •Ability to understand the role of Business Analytics in decision making •Ability to identify the appropriate tool for the analytics scenario •Ability to apply the descriptive analytics tools and generate solutions •Understanding of Predictive Analytics and applications •Knowledge of Prescriptive Analytics and demonstrating business process improvement |
| II | BA4207 | Marketing Management | •Applied knowledge of contemporary marketing theories to the demands of business and management practice. •Enhanced knowledge of marketing strategies for consumer and industrial marketing •Deep understanding of choice of marketing mix elements and managing integrated marketing channels •Ability to analyze the nature of consumer buying behaviour •Understanding of the marketing research and new trends in the area of marketing |
| II | BA4211 | Business Ethics (Seminar) | •The learners can handle issues of business ethics and offer solutions ethical perspectives •The learners are able to apply the basic concepts of Indian ethos and value systems at work. •The learners can handle issues of business ethics and offer solutions in ethical perspectives •The learners are professionally efficient and skilful in value systems and culture •The learners are capable in ethically manage business towards well being of the society. •The learners can be socially effective in undertaking business responsibilities. |
| II | BA4212 | Data analysis and Business Modelling (Laboratory) | • Deep knowledge about the nature of data and conducting hypothesis testing using various data analysis techniques • Facilitates to identify the relationship between variables using data analytical tools • Provides understanding about forecasting in real time business world using analytical tools • Ability to conduct Risk and sensitivity analysis and portfolio selection based on business data • Enhances knowledge about networking, inventory models and queuing theory using data analytical tools |
| III | BA4301 | Strategic Management | • Ability to understand the Strategic management process and social responsibility of business organizations • In-depth understanding about the need for developing competitive advantage for organizations • Provides insights into various corporate and business level strategies • Facilitates to identify the various control systems required for organizational strategy implementation process • Enhances the cognitive knowledge about various strategic issues and development of new business models |
| III | BA4302 | International Business | •In Depth knowledge of driving factors of international Business •Understanding of theories of trade and investment practiced in the global world •Deep Insights in to various market entry strategies followed by Global Organizations •Ability to identify the various global production and supply chain issues and have an understanding of foreign exchange determination system •Enhance the cognitive knowledge of managing business across the cultures |
| III | BA4015 | Strategic Human Resource Management | •Understand the relationship of HR strategy with overall corporate strategy, the strategic role of specific HR systems. •Appreciate SHRM in the context of changing forms of organisation and will have a better understanding of the tools and techniques used by organizations to meet current challenges. •To be more sensitive to cross-cultural issues and understanding of international approaches to dealing with people in organisations. Students will look at HRM in a broader, comparative and international perspective to deal with complex issues and manifold risks. •Providing an overview of the counselling and coaching processes and techniques, Developing alternative approach to dealing with problem situations in organisations •Understand the career development theories and models and gain necessary self-insight, skills and techniques to become effective HR managers |
| III | BA4016 | Industrial relations and labour legislations | • Industrial relations system and Trade unions • Industrial Disputes and labour welfare measures • Labour legislation introduction and legal provisions for factory workers, wages and Bonus • Legal provisions for equal remuneration, gratuity, compensation, industrial employment and Apprenticeship • Legal provisions for EPF, ESI, Maternity, contract labours, and child labour prevention. |
| III | BA4017 | Organizational, design, change and development | •The fundamentals of organizational design and structure •Change process, types, and models of change in organizations •The fundamentals of organizational development •Organizational development Interventions •Organizational evolution and sustenance |
| III | BA4001 | Security Analysis and Portfolio Management | •Understand the concept of investment and identify the investment alternatives to investors •Learn the nuances of fundamental analyses and technical analyses •Analyse and evaluate the value of securities •Explain how to construct an efficient portfolio •Explore the various methods through which portfolio evaluation could be done |
| III | BA4002 | Financial Markets | •Understanding the basic concepts of the finance markets in India •Identify the underlying structure and functions of Indian financial markets •Familiarise the methods of issuing shares and the role of intermediaries in the primary market •Learn about the trading mechanism in stock market •Describe the instruments, participants and trading in debt market |
| III | BA4003 | Banking and Financial Services | •Understand the overall structure and functions of Indian Financial System •Gain knowledge about regulations governing the Indian Banking system •Price various types of loans proposed by banks to various prospective borrowers with different risk profiles and evaluate the performance of banks •Familiarise the students with the concept of e-banking •In-depth understanding of fee-based and fund-based financial services in India |
| III | BA4021 | Supply Chain Management | •Understanding of supply chain fundamentals •Ability to design supply chain networks to enhance supply chain performance •Ability to plan demand based on inventory and supply •Understanding the role of logistics in supply chain performance •Awareness of innovations for sustainable supply chains |
| III | BA4022 | Quality Management | •Understanding the evolution of Quality management •Understanding of quality philosophies and practices •Ability to apply statistical process control to enhance quality •Ability to apply quality tools to enhance organization's quality performance •Awareness of quality management systems |
| III | BA4023 | Materials Management | •Understanding basics of materials management •Understanding requirement analysis for material planning •Ability to apply inventory management models •Understanding purchasing practices •Understanding storage in warehouse |
| III | BA4027 | Data Mining for Business Intelligence | • Learn to apply various data mining techniques into various areas of different domains • Be able to interact competently on the topic of data mining for business intelligence. Know the basics of data mining processes, algorithms, & systems well enough to interact with CTOs, expert data miners, consultants, etc. • Apply various prediction techniques. • Learn about supervised and unsupervised learning technique. • Develop and implement a basic trainable neural network (or) a fuzzy logic system to design and manufacturing |
| III | BA4028 | Deep Learning and Artificial Intelligence | •Knowledge of Algorithms of Deep Learning & Artificial Intelligence •Knowledge of applying Algorithm to specified applications •Ability to understand intelligent systems and Heuristic Search Techniques •Understanding of Knowledge Representation, Semantic Networks and Frames •Knowledge Of Expert systems, applications and Machine learning |
| III | BA4031 | Enterprise Resource Planning | •Knowledge of risk and benefits associated with Enterprise Resource Planning. •Knowledge or ERP solutions and functional modules •Exposure to the implementation environment •Understanding of post implementational impact and maintenance of ERP •Knowledge of emerging trends on ERP |
| III | BA4311 | Creativity and Innovation Laboratory | •Provides insights about approaches to creativity and innovation •Understanding of heuristic models and its applications •Enhances the knowledge of nature of creativity •Ability to apply creativity in problem solving •Knowledge about radical and disruptive models of innovation |
| III | BA4312 | Summer Internship | _ |
| IV | BA4411 | Project Work | _ |
150
Companies Visited
2000
Offer Issued
50
MOU's
10
International Collaboration
